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Doone Hamilton
I’m Doone Hamilton, and my journey has been anything but conventional. Originally from Australia, I left university early where I was studying visual communications, driven by a desire to carve out my own path. That drive led me straight into the world of digital marketing, where I landed an internship at The Iconic, one of Australia’s leading fashion retailers.

Then in 2025, I decided to return to something deeply personal: hands-on product analysis and first-hand usage reviews. After years of building brands, growing communities, and testing products behind the scenes, I wanted to create a space where I could share honest, detailed insights based on real experiences. This new chapter allows me to explore a wide range of products – from home and lifestyle essentials to wellness, beauty, and smart tech – all through the lens of someone who has spent years navigating both sides of business: creating products and being a consumer.
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